Who is The Build Agency? Kent's tender-focused trades marketer
The Build Agency, which also trades as Orbit Lead Generation, is a Maidstone firm with an unusual proposition for a trades marketer. Rather than chasing homeowners, it tries to put its clients in front of contracts and procurement managers. This profile sets out what it publishes about itself and how a tradesperson should weigh it.
Where The Build Agency comes from
The Build Agency is based in Maidstone, Kent, and operates under a second name, Orbit Lead Generation. Its website does not name a founder or state a founding year, so there is less biographical detail here than with some rivals who lead with the owner's trade background.
What it does state clearly is its audience: tradespeople and home improvement companies. Its one published case study concerns a plumbing and mechanical services contractor, which gives a good indication of the size and type of client it has in mind.
What it actually sells
The headline service is cold email outreach aimed at contracts and procurement managers. The logic is that a plumbing or mechanical firm wanting commercial work needs to be on the radar of the people who issue tenders, and that a steady outbound programme is a faster route than waiting for a tender portal alert.
Around that core sit more conventional agency services: social media management, social media advertising, SEO, website design, photography and a purpose-built CRM for managing the pipeline the outreach produces.
- Cold email outreach to contracts and procurement managers
- Social media management and paid social advertising
- SEO and website design
- A purpose-built CRM
- Photography
The 30-day guarantee
The agency offers a 30-day guarantee: if a genuine tender opportunity has not arrived within that window, it says it keeps working for free until one does. That is a specific and testable promise, and specificity is usually a good sign.
Read the wording closely before signing, though. 'Genuine tender opportunity' is doing a lot of work in that sentence. Ask how the agency defines it, who judges whether an opportunity qualifies, and what happens if you win nothing from the opportunities it counts.
Who it suits
This is not a service for a sole trader who wants more domestic boiler swaps. It is for a trades business that already has the capacity, accreditations and paperwork to take on commercial contracts and wants a structured way of finding them. The case study's mention of PQQs, the pre-qualification questionnaires common in commercial procurement, confirms that direction.
If your ambition is to move from domestic to commercial work, The Build Agency belongs on the shortlist alongside LinkedIn-led specialists. If you want homeowner enquiries, the agencies in our ranking of lead generation agencies for trades are a better starting point.
Pricing and proof
No pricing is published. That is common among outbound and tender-focused agencies, where scope varies by sector and target list, but it does mean you cannot benchmark before a call.
Proof is limited to one case study, covering a plumbing contractor's sales, tender pipeline and PQQs. One detailed study is more useful than ten vague testimonials, but it is still a single data point. Ask for references in your own trade.
How to assess them
Three questions get to the heart of it. First, how many procurement contacts does the agency hold in your region and sector, and how are they sourced? Second, what does the email sequence look like, and will you approve the copy that goes out under your name? Third, how is a 'tender opportunity' logged and reported?
It is also worth asking how the CRM and website work fit alongside the outreach, and whether you can take the outreach alone. Our guide to questions every tradesperson should put to an agency covers the general ground; the tender-specific questions above are the extra layer for this firm.
Frequently asked questions
Is The Build Agency the same company as Orbit Lead Generation?
Yes. The Build Agency uses the Orbit Lead Generation name as well, and both refer to the same Maidstone-based business.
Does The Build Agency generate homeowner leads?
Its core proposition is outreach to contracts and procurement managers for commercial work. It also offers social advertising and SEO, but the published positioning is about tenders rather than domestic enquiries.
What does the 30-day guarantee cover?
The agency says it will keep working free of charge until a genuine tender opportunity arrives if none has appeared within 30 days. Ask how it defines a qualifying opportunity before signing.