Who is SanXpert Digital? Fixed-fee Google Ads and local SEO for trades

The pricing principle first

SanXpert's clearest differentiator is how it charges. The fee is a fixed monthly amount, rolling month to month, with no percentage taken from ad spend. The actual figure is not published, so you will need a call to find out, but the structure itself is a point in its favour.

Percentage-of-spend pricing gives an agency a reason to want your budget to grow whether or not your results do. A fixed fee removes that. Our guide to fixed fees versus percentage of ad spend explains the trade-offs in detail, but for a sole trader spending a few hundred pounds a month on ads, fixed is usually the saner arrangement.

Campaigns built around how a trade sells

The agency's stated method is to structure campaigns around trade-specific sales cycles. It draws the distinction between emergency work, where a homeowner with a burst pipe wants the first available plumber and price matters less, and replacement work, where a boiler or roof is planned and compared over weeks.

That distinction is real and it changes how ads should be written, when they should run and how quickly enquiries need answering. An agency that starts from it is thinking about the trade rather than the platform, which is the right way round.

Services and the AI additions

The core services are Google Ads, Google Business Profile management, local SEO and web development. On top of those sit two newer offers: AI automation for capturing leads out of hours, and what the agency calls AI visibility, meaning work to get the business recommended when homeowners ask ChatGPT or Gemini for a local tradesperson.

The out-of-hours automation addresses a known problem, since many trade enquiries arrive in the evening and go to a competitor if unanswered. The AI visibility service is harder to evaluate because the field is young and measurement is immature. Treat it as an interesting extra rather than the reason to sign.

Trades and towns

Named trades are roofers, plumbers, electricians, builders, gas engineers and boiler installers, landscapers, drainage engineers, solar installers, EV charger installers and glaziers. The agency says it covers 80 or more UK towns and cities, and its own website is built from trade-by-town landing pages, which is also the approach it appears to take for clients.

Programmatic town pages can work well for local search when each page carries genuinely local detail. They work poorly when the only thing that changes is the town name. If you are shown examples, read two pages for different towns side by side and see how much actually differs. The local SEO agencies in our ranking are assessed partly on exactly this point.

Proof on the record

Published evidence is limited. There is a roofing testimonial with a headline growth figure and a link to a results page. For an agency claiming 12 years of trades-only work, that is a thin showing, and it is the main reason to proceed carefully.

The agency offers a free live strategy audit of your trade in your area. Take it, because it is a free look at how they think, but treat it as a sales conversation and ask for client references at the end of it.

Our reading

The pricing structure, the no-contract terms and the sales-cycle thinking are all sensible and in the client's interest. The missing headquarters, the unpublished fee and the slim case study record all count against it, not as evidence of a problem but as reasons to verify before committing.

It suits a tradesperson who wants Google Ads and local search handled together by a trades-only firm and who values a fixed, cancellable fee. Anyone who wants a long published track record to lean on will be more comfortable with the firms higher up our list of Google Ads agencies for trades.

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