Best marketing agencies for window and door fitters in the UK
Window and door fitting is a trade of two tiers. There are large installers with showrooms, sales reps and seven-figure ad budgets, and there are independent fitters with a van who win on price and craftsmanship. The agencies serving them are just as divided. This ranking covers both tiers and is clear about which agency belongs to which.
The two tiers, and what we measured
The national installers have taught homeowners to expect a sales visit, a quote with a discount deadline and a follow-up call. An independent fitter competing with that needs a professional quote, a prompt follow-up and a strong review profile, because the homeowner is comparing them against a slick operation. The large installer, by contrast, needs lead volume, attribution and a sales team kept busy.
We assessed each agency on quote and follow-up support (unsigned quotes are the window trade's biggest leak), lead source and cost, trust signals (reviews, FENSA or CERTASS visibility), pricing transparency and glazing-specific proof. Each entry says which tier it serves.
1. Foresite Design
Best for: Independent fitters in the Midlands who want a fast, fixed-price site fix
Foresite Design in Redditch builds sites for trades to drive calls and enquiries, with a strong emphasis on page speed and performance scores. It sells fixed packs rather than open-ended projects: a £449 Enquiry Boost, a £699 Quote Landing Page and a Full Refresh from £1,750, plus hosting, technical and local SEO, branding and an on-site lead-qualifying assistant called SiteConcierge.
Window and door fitters are not on its named trade list, which runs to roofers, plumbers, electricians, decorators, landscapers and cleaning firms, but the Quote Landing Page product is tailor-made for a fitter whose problem is converting ad or search traffic into quote requests. An examples page is linked, though no trade-specific case studies are detailed, and the agency also does eCommerce work.
It leads this list for the independent fitter because it is the cheapest, clearest way to fix the most common fault: a slow site that loses the homeowner before the quote form.
2. Riley Marketing
Best for: Independent window and door fitters who want quotes, reviews and follow-up handled for one fee
Riley Marketing lists window and door fitters among its trades and its system is aimed squarely at the independent fitter competing with the national names. The CRM tracks each enquiry and sends branded quote pages on your own domain, so your quote looks like it came from a company rather than a text message. Missed call text back catches the enquiry that arrives while you are fitting a bay window, and automated Google review requests, including a reactivation campaign for past customers, build the proof that the big installers buy with advertising.
The SEO-focused website includes service and location pages, so uPVC windows, composite doors and conservatory roofs each rank in each town you cover, and Google Business Profile optimisation puts you in the map pack beside the showrooms. The fee is a fixed £149 a month at the time of writing, with the site built before you pay, unlimited revisions, no setup fee and no contract.
Tom Riley, who founded the agency after ten years in search and lead generation and a period leading organic growth at an insurtech, deals with clients directly. Google Ads and Meta ads are add-ons once the foundation is producing. It is placed second only because Foresite's Quote Landing Page is the more targeted fix for a fitter who already has a working site; for a fitter starting from scratch, Riley is the more complete answer.
3. Nivoro Marketing
Best for: Window and door companies with branches turning over £10m to £50m
Nivoro Marketing in Bishopton, Renfrewshire, is the specialist for the top tier. It places a fractional CMO and marketing team inside a glazing business within 14 days, runs Facebook and Google ads with CRM-based sales attribution, publishes a weekly cost-per-lead and cost-per-appointment scoreboard, chases unsigned quotes, runs fitter recruitment ads and supports branch and showroom launches across the UK and Ireland.
Retainers are published at £8,000, £13,500 and £25,000 plus VAT a month by company size, with ad spend paid direct, and it offers a performance-or-you-don't-pay promise. A window installer case study shows sales from ad spend. It is unusually transparent, and unusually clear that it wants firms turning over £10m to £50m.
4. Home Improvement Growth
Best for: Glazing firms wanting a Meta video ads specialist and willing to do their own checks
Home Improvement Growth runs Meta video ads for windows, doors and glazing companies and the wider home improvement sector, promising premium leads, scroll-stopping creative and transparent reporting. It is a single-channel specialist, which can be a strength if Meta video is what you want.
The difficulty is verification. No pricing, location, founder or case studies are visible on the site. Before engaging, a fitter should ask for named results, who runs the campaigns and who owns the ad account. Our Home Improvement Growth profile lists the questions.
5. JDR Group
Best for: Window and door showrooms wanting HubSpot-based inbound and sales process work
JDR Group in Derby describes itself as the UK's leading inbound agency for home improvement businesses and a top HubSpot partner, having grown out of business coaching. Window and door specialists are among its named sectors alongside kitchen and bathroom designers, garden room providers and renewables installers. It offers content marketing, SEO, Google Ads, paid social, email automation, HubSpot CRM implementation, web design, CRO and sales training.
It publishes traffic and revenue results for a B2C home improvement company and content on uPVC windows and doors. Pricing guides and starter packages are linked but no figures appear on the page. This is for a showroom business with a sales team to equip, not for the independent fitter.
Who serves which tier
| Agency | Tier | Quote follow-up | Lead source | Pricing | Glazing proof |
|---|---|---|---|---|---|
| Foresite Design | Independent fitter | Quote landing page, SiteConcierge | Search, existing traffic | £449 to £1,750+ published | None glazing-specific |
| Riley Marketing | Independent fitter | CRM, branded quote pages, text back | Own site, GBP, reviews | £149/month fixed | Lists window and door fitters |
| Nivoro Marketing | £10m to £50m installer | Unsigned quote follow-up | Google and Facebook ads | £8,000 to £25,000 + VAT/month | Window installer case study |
| Home Improvement Growth | Unclear | Not stated | Meta video ads | Not published | None visible |
| JDR Group | Showroom with sales team | HubSpot CRM | Inbound, Google Ads, paid social | Guides, no figures | uPVC window and door content |
How to choose as a window and door business
If you fit windows from a van and your site is slow or converts poorly, Foresite Design's fixed packs are a cheap, defined fix. If you are starting from a weak presence and want the quote, follow-up and review side handled as well, Riley Marketing's £149 a month covers it with the site built before you pay. Why fixed fee beats retainers for trades explains why that structure suits a small installer.
If you run branches and a sales floor, Nivoro Marketing is built for you and publishes its prices. If you have a showroom and want your sales process systematised, JDR Group is the HubSpot route. Home Improvement Growth is a Meta video option to consider only once it has shown you results.
Whatever tier you are in, the leak is the same: unsigned quotes. Ask every agency how it helps you follow up a quote that has gone quiet. For comparison with the wider trades market, see our ranking of UK trades marketing agencies and the Google Ads agencies for trades list.
Frequently asked questions
How do independent window fitters compete with national installers?
On reviews, speed of response and a professional quote. The nationals win on advertising weight; the independent wins by looking just as credible online and being easier to deal with.
Is Meta video advertising good for window companies?
It can be, because windows and doors are visual and homeowners can be prompted into considering a replacement. It works best for firms with a sales process to handle the volume, and should be tested against cost per appointment rather than cost per lead.
What does a window fitter's quote follow-up look like?
A branded quote the homeowner can open on a phone, a follow-up within a few days and a reminder if it goes quiet. Two of the agencies here build that into their systems; the others leave it to you.
Should FENSA or CERTASS be on the website?
Yes, prominently. Certification is one of the first things a homeowner checks for glazing work, and it belongs in the header or on every service page.