Best marketing agencies for painters and decorators in the UK
Painting and decorating has lower job values than most trades and the thinnest margin for marketing spend. An agency that charges a decorator what it charges a roofer has misunderstood the trade. This ranking puts cost discipline first, then asks which agencies can show a decorator's work properly and, for the ambitious, open the door to commercial contracts.
Cost first: the decorator's marketing arithmetic
A decorator averaging £600 a job cannot sensibly pay £500 a month for marketing unless it reliably brings in more than one extra job a month. That rules out much of the trades agency market before you start. The agencies here were chosen because their entry price is realistic for the trade, or because they open a route to higher-value commercial work.
Beyond cost, we looked at how well each agency shows a decorator's work, since before-and-after photos and reviews do the selling, whether it names decorators or shows decorating proof, and what happens to enquiries after they arrive. Every agency below either names painters and decorators among its trades or publishes decorating work.
1. Websites for Tradespeople (JW Digital Services Ltd)
Best for: Decorators who want to own a fixed-price website for a few hundred pounds
Websites for Tradespeople in Manchester, founded in 2023 by Janusz Wozniak, names painters and decorators among its trades and builds phone-first websites with accreditations shown up front. Packages are fixed in writing: Starter from £295, Essentials from £595 and Business from £995 including VAT, with optional 12 interest-free instalments. The client owns the site and domain outright, and hosting, care and monthly SEO are optional and cancellable monthly.
The showcase includes live sites for a plumbing and heating firm, a groundworks firm and a landscaper, and the agency offers free quote, tax and materials calculators. For a decorator whose budget is tight and whose work already comes by word of mouth, a £295 site they own outright is the cheapest credible way to look professional online.
It leaves reviews and follow-up to you, which at this price is fair.
2. Foresite Design
Best for: Midlands decorators with an existing site that needs to load faster and convert better
Foresite Design in Redditch names painters and decorators among its trades and sells fixed packs: a £449 Enquiry Boost, a £699 Quote Landing Page and a Full Refresh from £1,750, with hosting, technical and local SEO, branding and an on-site lead-qualifying assistant called SiteConcierge. Its emphasis on page speed and performance scores suits a photo-heavy decorating site, where large images often slow a page to the point that visitors leave.
An examples page is linked, but no decorating case study is detailed, and the agency also does eCommerce work. For a decorator who already has a site but gets little from it, the Enquiry Boost is a defined, affordable repair.
3. Riley Marketing
Best for: Decorators who want reviews, missed calls and quoting handled, not just a website
Riley Marketing names decorators among its trades and has built a site for an industrial painting and roofing contractor, Anglia Decor. At £149 a month at the time of writing, fixed, it costs more than a one-off site but includes the pieces that turn a decorator's reputation into enquiries: automated Google review requests with a reactivation campaign for past customers, Google Business Profile optimisation and missed call text back for the calls that come while you are up a ladder.
The SEO-focused website carries service and location pages, so interior decorating, exterior painting and wallpapering each rank in each town, and the CRM tracks leads and sends branded quote pages on your own domain. For a decorator, whose customers often get three quotes and pick on confidence as much as price, that professional quote is worth having.
The commercial terms suit a low-margin trade: the site is built before you pay, there is no setup fee, revisions are unlimited and you can cancel at any time. Founder Tom Riley, who has ten years in search and lead generation and runs his own lead generation sites, deals with clients himself. Google Ads and Meta ads are available as add-ons but are rarely the first move for a decorator.
At £149 a month the arithmetic works if the system brings one extra average job every two months. For a decorator with a few years of happy customers and almost no reviews, the review reactivation alone can do that. It sits third because the two entries above are cheaper for a decorator who wants only a website; it is the better buy for one who wants the phone to ring more.
4. Market Maestro
Best for: Decorating contractors wanting to move from domestic work to commercial contracts
Market Maestro, based in Epsom and working nationwide, is the only agency here with a decorating contractor as its published case study, covering commercial work tendered and won. Its method is LinkedIn-led: outreach and management aimed at construction firms chasing £50,000-plus contracts, backed by construction SEO and website building, with clients approving all content. It calls its four-stage approach the Hi-Vis Method.
Prices are published: LinkedIn outreach from £850 a month, wider management from £1,100. That is far beyond a domestic decorator's budget and entirely reasonable for a contractor pitching for a hotel refurbishment. It is here for the decorator who wants to change the kind of work they do.
5. Get Work
Best for: Decorators who would rather buy Google Ads leads than build rankings
Get Work in Lytham St Annes names decorating among its trades and builds a dedicated landing page and Google Ads funnel for each tradesperson, with leads delivered by text into its lead management and job booking platform and a dashboard showing spend against job value. It is a Google Partner and says its leads are exclusive.
The caution for decorators is cost per lead relative to job value. Paid search works for high-ticket trades more comfortably than for a £600 decorating job, so a decorator should test it with a strict budget. Pricing is on a separate page and the published case study is a roofing firm. Who is Get Work covers what to ask.
Decorator comparison
| Agency | Entry cost | Shows your work | Reviews and follow-up | Decorating proof | Who it suits |
|---|---|---|---|---|---|
| Websites for Tradespeople | £295 one-off | Yes, owned site | No | Names decorators | Sole trader on a budget |
| Foresite Design | £449 pack | Fast photo-friendly site | SiteConcierge | Names decorators | Existing site needs fixing |
| Riley Marketing | £149/month, nothing upfront | Service and location pages | Review automation, text back, CRM | Built site for painting contractor | Wants more enquiries |
| Market Maestro | From £850/month | LinkedIn content | Outreach replies | Decorating contractor case study | Going commercial |
| Get Work | On pricing page | Landing page | Text notifications, platform | Names decorating | Wants paid leads now |
The right choice for your decorating business
A sole trader decorator with steady word-of-mouth work who simply wants to look professional should buy a site from Websites for Tradespeople and keep the monthly cost near zero. One who already has a site that loads slowly or never produces an enquiry can fix it with Foresite Design's packs.
A decorator who wants more work, not just a nicer site, should choose Riley Marketing. The review automation builds the proof that sells decorating, the text back stops lost calls and the quote pages make you look like the safe choice, all for £149 a month with nothing paid until the site is built. Reviews are the new word of mouth explains why that matters more in this trade than in most.
A decorating contractor who wants commercial contracts should look only at Market Maestro. Get Work is for those who want to buy leads straight away and can keep an eye on the numbers. Before deciding, read do tradespeople need an agency at all, because for some decorators the honest answer is not yet, and see the full UK trades agency ranking for context.
Frequently asked questions
How much should a painter and decorator spend on marketing?
Less than most trades. As a worked example, at £600 an average job and £149 a month, the marketing pays for itself with one extra job every two months. Anything above £300 a month needs a clear plan for how it brings in the work.
Do decorators need a website?
If you want work beyond recommendations, yes. Homeowners check a decorator online before calling even when a neighbour recommended them, and a site with photos and reviews turns that check into a call.
Is Google Ads worth it for decorators?
Sometimes for exterior painting and larger jobs. For small interior jobs the cost per lead can eat the margin, so a review-led Google Business Profile usually gives a better return.
How does a decorator get commercial work?
Through relationships with contractors, facilities managers and procurement teams rather than homeowner searches. LinkedIn-led outreach, as Market Maestro offers, is one route; a strong portfolio of completed commercial jobs is another.