Best marketing agencies for electricians in the UK

The electrician's marketing problem, and the criteria that follow

An emergency search ('electrician near me', 'no power in house') is won by the map pack, reviews and whoever answers the phone. A planned-work search ('EV charger installation cost') is won by a page that explains the job, shows accreditations such as NICEIC or NAPIT and makes it easy to request a quote. The best agencies build for both.

We therefore ranked on five points: local search coverage, how the agency handles missed calls and follow-up, whether it can present planned-work services properly, pricing and contract terms, and the evidence it publishes for electrical clients specifically. All details come from the agencies' own sites.

1. Riley Marketing

Best for: Sole trader and small-firm electricians who want both emergency and planned work covered for one fee

Riley Marketing lists electricians first among the trades it serves, and its foundational growth system maps neatly onto the two-sided electrician problem. For emergency work, Google Business Profile optimisation and automated review requests build the map pack presence, and missed call text back means a homeowner with no power gets an instant reply even while you are in a loft. For planned work, the SEO-focused website carries a page for each service and each town, so an EV charger or rewire enquiry finds a page written for it.

The CRM tracks every lead's status and sends branded quote pages on your own domain, which matters for planned jobs where a homeowner is comparing three quotes and judging each firm by how professional it looks. The review automation also includes a campaign to reactivate past customers, a cheap way for an established electrician to turn years of good work into visible proof.

All of this is £149 a month at the time of writing, fixed. The site is built before you pay, revisions are unlimited, there is no setup fee and you can cancel whenever you like. Tom Riley, who founded the agency after ten years in search and lead generation and a spell leading organic growth at an insurtech, deals with clients himself. Google Ads and Meta ads are available as add-ons for electricians who want to push EV or solar work harder once the foundation is in.

2. We Build Trades

Best for: Multi-van electrical firms wanting an all-in-one ads, follow-up and CRM platform

We Build Trades describes an AI-powered growth system linking a website, paid media across Google, Meta, TikTok and Bing, AI lead follow-up and a CRM pipeline with reporting, with area exclusivity for clients. It names electrical, heating, roofing, solar and EV charging among its focus areas and says it has worked with more than 300 trade companies on a system refined since 2017.

The EV and solar emphasis is relevant for electricians moving into renewables. The caveats are that no pricing is published, no case studies are published and the company's location is only stated on an InstallerSHOW exhibitor listing rather than its own site. An ambitious firm should ask hard questions about proof before signing.

3. Tea Powered Projects

Best for: Established electricians ready to invest in a premium bespoke site

Tea Powered Projects in Nottingham builds trade websites on its own CMS platform and names electricians among its core trades alongside plumbers, builders, locksmiths and drain engineers. It offers web design with conversion optimisation, local and technical SEO, Google Business Profile work, hosting and IT support.

The cost is published and substantial: £4,500 upfront for a bespoke site plus a monthly platform plan of £95 to £1,000 on a 12-month minimum, with managed SEO from £500 a month. Published results are for a locksmith, a drain engineer and an auto locksmith rather than an electrician. The quality is evident; whether a sole trader needs it is the question. See who is Tea Powered Projects.

4. Trustmark Trades (marketing arm)

Best for: Electricians in smaller towns who want a flat-fee site and local SEO without ads

The marketing arm of Trustmark Trades in Hove charges a flat £299 plus VAT a month, no setup fee, no contract and no per-lead charges, for a website with service and town pages, directory profiles, call tracking, review request tools and automated posting of completed jobs. Electricians are among the named trades, and one of its three published results is an electrician, with page-count and call-volume figures.

Its approach of targeting less competitive towns by building many small-town pages suits a rural or semi-rural electrician well. It does not run paid ads and does not guarantee rankings or call volume, which is to its credit.

5. Digital 4 Trades

Best for: North West electricians wanting a small, local, no-contract agency

Digital 4 Trades in Liverpool lists electricians first among its trades and offers website design, logo and brand work, SEO, social media management, lead generation and Google Ads from a small in-house team. Websites are bought outright or paid over about a year, there is no pay-monthly rental, and content management runs from a couple of hundred pounds a month.

Case studies cover a roofing firm and a taxi firm, with portfolio work across joinery, locksmiths, groundworks and heating. There is no electrician-specific proof on the site, but the ownership terms are clear and the no lock-in stance is welcome.

Comparison for electrical firms

Which agency suits which electrician?

A sole trader or a two-van firm should shortlist Riley Marketing first. It covers the emergency side and the planned side, handles the missed calls that cost electricians the most work, and asks for nothing until the site is built. Trustmark Trades is the nearest alternative if you prefer its town-page approach and can stretch to £299 a month.

A firm with a team, a showroom or EV and solar ambitions has two directions: We Build Trades if you want ads and automation on a platform, or Tea Powered Projects if you want a premium site as the centrepiece. Electricians on Merseyside who value a local face can add Digital 4 Trades to the list.

Before any conversation, work out your average job value for emergency and planned work separately. It will tell you how much you can afford per lead on each side, and how long until marketing works for trades will set your expectations on timing. For the wider field, see our ranking of UK trades marketing agencies.

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